Spotlight On: British Brands to Stock for the Platinum Jubilee

Spotlight On: British Brands to Stock for the Platinum Jubilee

LWC Drinks

The Platinum Jubilee this year will mark the historic occasion of 70 years of service from the reigning monarch, Queen Elizabeth II, and millions across the UK will be celebrating with families and friends.

The Platinum Jubilee weekend will take place from Thursday 2nd June until Sunday 5th June, and with the Government granting license extensions of two hours during this period, bars, pubs and restaurants will be playing a crucial role in helping Britons celebrate.

Stocking British brands and serving quintessential cocktails will help you theme your offering to customers, whilst improving their experience whilst they celebrate the Jubilee at your venue. Promoting your plans, these brands and the Jubilee weekend on your own social media channels will also help build up momentum for the occasion!

 

Pimms

No British brands round-up is complete without including Pimms!

A staple at many well-known events such as Wimbledon, the Chelsea Flower Show and The Henley Royal Regatta, Pimms was founded back in 1823 by James Pimm. James Pimm opened an oyster bar in the City of London and sold his secret recipe Pimms (then marketed as a health tonic!) as an aid to digestion and, well, the rest is history.

Pimms is a gin-based liqueur and is commonly served with lemonade, in a jug and garnished with plenty of fruits and herbs. But, how do you make the perfect jug of Pimms?

Simply, fill a jug with one part Pimms to three parts lemonade, fill with plenty of ice and then add mint sprigs, sliced cucumber, sliced oranges and strawberries to ensure you’ve got a perfectly pleasing punch that tastes just like summer!

Plus, the new Pimms Sundowner is a new flavour launched last summer, which has a fruity raspberry flavour and tart redcurrant notes delivering a bitter, sweet tasting aperitif best served with prosecco, soda or lemonade.

For a limited time, you can get Pimms Sundowner FREE OF CHARGE when purchasing a Guinness Stout 4.1% ABV 30 litre keg, or Guinness Red Band Stout 4.1% ABV 50 litre keg.

 

Wainwright

Named after Alfred Wainwright MBE, famed British fellwaker, author and illustrator, who, over the course of his life walked over 100,000 miles across Britain’s countryside. Alfred Wainwright was born in Blackburn, Lancashire but later moved to Kendal, Cumbria where he devoted his life to mapping the area, writing seven pictorial guidebooks.

His books have provided thousands of fell walkers with all the information they need to reach the summits of 214 peaks across the Lake District, now commonly referred to as ‘Wainwrights’.

Wainwright is a highly distinguished name in the beer world; with Wainwright Golden Beer now celebrated as the UK’s No.1 Golden Cask Ale.

Wainwright’s Golden Beer was originally brewed as a seasonal beer, but was so unusually refreshing that it became an instant hit with drinkers up and down the UK.

With an ABV of 4.1%, Wainwright Golden Beer is made with magnum, tradition and Hersbrucker hops and then late hopped with Styrian Goldings and uses 100% English malt.

Plus, brand new to the market is Wainwright Amber. For a limited time, install Wainwright Amber and receive a keg FREE OF CHARGE and £200 worth of PoS for your outlet.

 

Funkin Cocktails

A leading UK fruit puree and cocktail mixer brand, Funkin Cocktails have over 20 years’ experience of working closely with some of the leading bars across the UK to supply some of the most high-quality, perfectly blended purees, syrups and pre-batched mixers.  

So, how do they work?

Funkin’s cocktail mixers are easy to prepare; simply add your ice and spirit, combine with the Funkin mixer, shake and pour.

Cocktail Recipes

Espresso Martini

  • 100ml Espresso Martini Mixer
  • 50ml Vodka
  • Ice

Simply mix 100ml of Funkin Espresso Martini Mixer with 50ml of vodka and cubed ice in a Boston shaker with plenty of ice and shake until the shaker feels ice cold to create a deliciously creamy and smooth cocktail.

Best served in a Martini glass with three coffee beans placed in the centre of the glass to garnish.

Cosmopolitan

The Funkin Cosmopolitan Mixer is made with a traditional blend of cranberries, Persian limes from Mexico, and a dash of orange.

Best served with vodka, the Funkin Cosmo recipe is super simple:

  • 50ml Vodka
  • 100ml Funkin Cosmopolitan Mixer
  • Ice

Simply mix the Funkin Cosmopolitan mixer and vodka into a Boston shaker. Add ice, then shake and strain into a chilled Martini glass. Garnish with a strawberry on the rim of the glass.

Margarita

The Funkin Margarita Cocktail Mixer is packed with a citrus blend of Persian limes from Mexico and a dash of orange juice, best served with tequila and a dash of triple sec for the classic taste of Mexico.

And for that professional touch, add some salt to the rim of your glass to complement the tequila and create a contrast of flavours on the palate.

  • 50ml Tequila
  • 100ml Funkin Margarita Mixer
  • Ice

Add all ingredients into a cocktail shaker. Shake until the outside of the shaker feels cold to the touch and strain into a cocktail glass. Don’t forget to add salt to the rim of the glass.

Plus, buy any one Funkin Cocktails Cocktail Mixer and receive a PoS kit, free of charge! Offer valid until May 31st.

 

CleanCo

CleanCo is a company based on the ethos of there being a new way to drink; a clean drinking revolution. CleanCo creates full flavour, non-alcohol substitutes to full-strength spirits. All of their spirit alternatives are made using new school techniques.

With a range of carefully created spirits using traditional distillation processes, CleanCo includes a range of non-alcoholic spirits such as vodka, rum and gin.

Their founder is Spencer Matthews, of Made in Chelsea fame, and he’s said of the company: “Why Clean? I felt that describing what we offer as “Clean” was a more positive approach than the often negative connotation surrounding no & low alcohol.

It makes for an easier bar call and more sense for people like me who drink less, or not at all as part of a cleaner lifestyle.”

Plus, for a limited time buy any three items from the CleanCo range and get one, FREE OF CHARGE as well as PoS kit! Choose from CleanCo non-alcoholic rum, gin, pink gin, vodka, tequila or rhubarb gin.

 

Gordon’s

Gordon’s Gin began in 1769 when Alexander Gordon was one of the first to pioneer the distillation of fine quality gin. His passion for business began to take shape in this year when he built a distillery in Southwark, London which was well known for its excellent, clean water supply. Then he mastered the art of distilling a gin of high standards that could be trusted and enjoyed by all.

Today, Gordon’s is the world’s number one best-selling gin. Awarded four Royal Warrants and an impressive selection of international gin prizes.

So, how do you make the perfect Gordon’s G&T?

  • 50ml Gordon's Gin
  • Fresh Bottled Tonic
  • Cubed Ice
  • Wedge of Lime (to garnish)

Fill a chilled highball glass with fresh ice cubes. Pour 50ml of Gordon's gin over the ice and top up with chilled tonic. Gently squeeze a wedge of lime into the glass before dropping it in, then give it all a final stir. The definitive G&T, and a great way to begin any occasion.

Plus, Gordon’s Gin, Pink Gin, Sicilian Lemon Gin, White Peach Gin and Mediterranean Orange are all on a limited-time offer, now only £11.48 or £10.48 for Gordon’s Gin. Offer valid April and May only.

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