Leading drinks marketing and distribution agency, Signature Brands is bringing the popular Buen Amigo Tequila to the UK market, having agreed an exclusive distribution partnership with the brand’s Mexican distillery, Dialce Distillery.
Journeying from the blue agave fields in the highlands and the valley of Jalisco, to the buzzing nightlife of the UK on-trade, Signature Brands is importing two of the Tequila producer’s variants; The unaged crystal clear Buen Amigo Silver (35%) and the golden and bright, Buen Amigo Gold (35%).
Recognising an opportunity to capitalise on an increasingly growing category, and with a clear mission to build Buen Amigo as a leading mid-level Tequila brand in the UK on-trade, Signature Brands has secured its route to market with LWC Drinks, and Buen Amigo will be heading to the UK’s nightlife hotspots from, the 1st of March.
Nic Ponticakis, Brand Manager for Signature Brands, commented: “Signature Brands is delighted to be bringing Buen Amigo Tequila to the UK market. Dialce Distillery is globally recognised for producing excellent liquids, so it is a privilege to have the opportunity to bring one of their incredible Tequila brands over here.
“We are launching Buen Amigo at a time when the Tequila market in the UK is experiencing significant growth, and with the strong provenance and credentials of the brand in our arsenal – plus the backing of a leading on-trade wholesaler - we hope to play a considerable role in the continued success of the category.
“In Mexico, Buen Amigo Tequila is synonymous with ‘good times’ - a nod to the brand’s strapline of ‘A Good Friend Indeed.’ As a brands agency, we are very much looking forward to embedding the same brand values over here and positioning Buen Amigo as the go-to good times Tequila drink!”
Jorde Martinez, Commercial Manager for Dialce, commented: “We have partnered with Signature Brands because of their great reputation in the market, their brand-building experience, and their reach across the territory for the off/on trade. We are convinced this alliance will benefit both of us and will help Buen Amigo grow and become the tequila brand of choice for the UK consumers.”
Working with its largest distribution partner LWC-Drinks, Buen Amigo will be launching across the UK in March and showcased at several on-trade events, including Expowest Cornwall and NRB.
By partnering with Signature Brands, Buen Amigo joins a portfolio of premium and award-winning spirits, liqueurs, soft drinks, beers, and ciders.
Any venues interested in stocking Buen Amigo Tequila can either contact their LWC account manager or email firstname.lastname@example.org.