Sustainable soft drinks producer Marlish Waters is launching a new 150ml can format for its range of tonics and mixers, in a bid to help tackle waste, reduce costs, and boost recycling efforts.
Available from mid-June, the new glass-free format launch will focus on four of the Northumberland-based brand’s most popular SKUs - English Tonic Water, Premium Lemonade, Ginger Ale and Soda Water – and be supported by a range of launch offers and promotions with partner wholesalers over the summer season.
Hoping to support both the on and off-trade in catering for busy al-fresco events such as festivals, beer gardens and BBQs, the new 150ml canned range will provide the perfect ‘no-waste’ light and refreshing solution to any single measure spirit serve.
Joe Evans, co-founder and director at Marlish Waters commented: “We’re delighted to be announcing the launch of a selection of our tonics and mixers range in a new 150ml can format. After the success of the range in the glass format, coupled with recent updates to the canning facilities at our factory on Marlish Farm, it felt like the right time to roll out the range in an even more recyclable format.
“Our priority as a business is to always challenge ourselves to go one step further to help both the environment and our customers, and we feel that by extending our tonics and mixers range to a canned format we are doing exactly that.
“Aluminium cans are infinitely recyclable, and both cheaper and easier to recycle than glass. Cans also take less time to chill down in a fridge, requiring less energy to do so. Research has also shown that 150mls is the perfect quantity for a single-serve spirit and mixer, meaning no leftover mixer going to waste. If you then add in that fact that we have our own on-site canning line, powered by renewable energy, canning our tonics and mixers range really was a no-brainer!”
In April 2023, Marlish Waters announced that all its on-site production was switching to 100% renewable energy. The brand will also be announcing the addition of a new flavour to its award-winning range of flavoured sparkling and still spring waters in the next few weeks.
From June, Marlish 150ml English Tonic Water, Premium Lemonade, Ginger Ale and Soda Water will be available via LWC Drinks and Creed Foodservice in cases of 24 cans.
LWC Drinks is also running an exclusive launch offer for its customers: Buy any three cases of the new 150ml range and get one case free.
For more information on stocking the range and marketing support please contact Duncan Bryan duncan@signature-brands.co.uk