LWC Drinks Introduces Exclusive New Cream Tequila Liqueur Range

LWC Drinks Introduces Exclusive New Cream Tequila Liqueur Range

LWC Drinks

LWC Drinks, the UK’s largest independent drinks wholesaler is introducing an exclusive new range of cream tequila liqueurs, in a bid to shake up the growing category.


Promising to bring ‘flavour and flair to every fiesta’ from the 1st of February, the Sombrero Mexicano range will be available to LWC customers, exclusively as part of the wholesaler’s Signature Brands portfolio.


Consisting of three fun and vibrant flavours - Strawberry, Mango and Passionfruit - and packaged in distinctive 70cl white bottles that command attention, Sombrero Mexicano aims to appease the Gen Z desire for ‘Instagrammable’ drinks, whilst also ticking the boxes of those looking for a delicious, creamy treat as part of their drinking experience.


Nic Ponticakis, Spirits Category Manager at LWC Drinks commented: “We are delighted to be bringing Sombrero Mexicano to the UK hospitality scene, and consumers. Cream liqueurs are continuing to have their moment in the on-trade, with consumers seeking out fun drinking experiences, and shared moments of enjoyments with friends – which shots lend themselves too perfectly.

“Sombrero Mexicano promises an experience like no other. The perfect accompaniment to your bottomless brunch or the ideal addition to elevate your shot menu, Sombrero Mexicano speaks directly to those who seek out the good times.

“Deliciously creamy, sweet and full of flavour, this endlessly versatile 17% cream tequila range can be enjoyed neat, over ice, or as a touch of indulgence to your favourite cocktails. And all whilst providing the ultimate stand out on shelf.

“It’s loud, vibrant and fun, and ready to take some of the big players in the category!”


Sombrero Mexicano Strawberry, Mango and Passionfruit are available via LWC Drinks from the 1st February with a launch offer of ‘buy any two flavours and get a strawberry free’ running until the end of March.


Outlets looking to stock Sombrero Mexicano should contact their LWC Account Manager, or local depot https://www.lwc-drinks.co.uk/contact/

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