“Czech Nights” series aims to give venues much needed midweek boost
LWC, the UK’s largest independent drinks wholesaler and exclusive UK distributor of Pardal Czech beer, has announced a nationwide partnership with Czech brewer Budweiser Budvar to launch “Czech Nights” - a midweek event series created specifically to help on-trade venues boost footfall and sales on traditionally quieter trading days.
With midweek sessions proving one of the most persistent challenges for pubs, bars and restaurants, Czech Nights offers LWC customers a new and engaging way to attract drinkers through the doors. Starting mid-June and continuing throughout the summer and autumn, each event will be hosted by Budvar’s Czech Ambassador and feature guided beer tastings, Czech-inspired small plate pairings, interactive quizzes, and branded merchandise giveaways.
With world beer continuing to outperform many domestic categories and interest in premium, authentic imports rising, LWC is positioning Pardal - Budvar’s accessible, unfiltered Czech lager - at the heart of the footfall-driving campaign.
Available exclusively through LWC in the UK, Pardal offers a lighter, easy drinking take on traditional Czech beer, making it a strong contender for consumers seeking flavour without compromise. It will take centre stage at every Czech Night event, poured alongside Budvar Original, Dark and Nealko, as part of an expert-led tasting experience designed to build guest appreciation - and ultimately, on-trade sales.
With both Budvar and LWC providing free stock to participating venue’s - including one free keg of Pardal and one free keg of Budvar Dark – LWC will also be supporting venues with a booking system, promotional material and merchandise, with all ticket proceeds going directly to the venue.
Lee Williams, LWC’s Signature Brands Beer & Cider Category Manager commented: “We’ve designed Czech Nights to support our on-trade partners in a way that delivers immediate results and long-term impact. It gives venues a compelling midweek event, introduces drinkers to the depth and quality of Czech beer, and raises the profile of Pardal in the places that matter most - on the bar and in the glass.”
Tracey Holloway, On-Trade Controller at Budweiser Budvar commented: “Pardal is a fantastic beer to explore in a guided tasting - smooth, balanced and brewed with real Czech character. And when you put it alongside other Budvar classics like Original and Dark, you’re giving people the full spectrum of Czech brewing tradition. We’re excited to take that story to venues across the UK.”
Each ‘Czech Night’ will be restricted to Wednesdays and Thursdays with ticket prices at the venue’s discretion.
Operators interested in hosting a Czech Night or stocking Pardal can register interest at brandsinstall@lwc-drinks.co.uk
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