Whether it’s improving the confidence of your employees or ensuring that you have the correct products and industry knowledge for your business to grow, our training services can provide invaluable support for you and your team.
Bespoke training
Knowing your product is vital when it comes to increasing sales and providing great customer service; having staff with the correct knowledge will mean they can offer advice confidently. We offer training on all products, as well as in-depth training programmes on Wines, Cask & Beer.
Wine Training
Wine is much more enjoyable when it is poured by someone who is knowledgeable. Whilst you don’t need to be a fully qualified sommelier, having a working knowledge of wine will give you confidence in your range and enable you and your team to make recommendations, answer questions and upsell with ease. We offer all kinds of wine training, from the very basics to expert-level courses. This is free of charge and will boost your sales and improve your service. Not only that, but LWC’s dedicated team of Wine Development Managers who can help you construct your wine lists to suit both yours and your customers' needs.
Cask Ale Training
LWC has market-leading cask ale expertise, and our depots are eager to share this with you. Whether it’s handling the beer in the cask, to correctly pouring it into its glass, our dedicated team can visit you on-site and ensure that every pint you serve is of high and consistent quality. Every LWC depot has dedicated Cask Ale Coordinators who can help you choose which beers would fit your establishment and aid in the installation and maintenance of cask system.
Cocktail Training
Cocktails are an ever-growing drinks choice and knowing some simple basics can give you the confidence to make a trip to your premises a memorable experience. Our cocktail experts can share with you the secrets of how to expertly handcraft cocktails, the best spirits and fresh ingredients to use to get your customers' taste buds tingling and keep your margins in check.
Marketing Materials
Our in-house team of expert graphic designers can create a vast array of promotional materials for your business.
Our designers can create bespoke drinks menus and wine lists to your specification, meaning you can offer your customers a great range in an elegantly presented document, and they can also design and produce custom labels for products. Whether it is for your Beers, Wines, Spirits, or Soft Drinks, we have it covered.
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Banners, Posters & POS
For seasonal promotions, launches and other events, our Design team can produce high quality, professional banners, posters and POS materials too.
Contact your account manager for more information.
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