Signature Brands is LWC’s exclusive portfolio of premium spirits, liqueurs, beers, ciders, and soft drinks – created to give our on-trade customers a clear commercial advantage.
The portfolio was built with one goal in mind: to provide products that deliver quality, value, and personality across the bar, while also driving revenue and customer loyalty for venues. Every brand under the Signature Brands umbrella is carefully sourced or developed in direct response to market trends, ensuring they offer not only character and appeal but also a strong return for operators.
The strength of Signature Brands lies in its diversity. The portfolio covers every key drinks category, from premium spirits and distinctive liqueurs to innovative beers, refreshing ciders, and versatile soft drinks. This breadth allows us to offer our customers a complete, balanced range that meets consumer demand across occasions, dayparts, and trends – ensuring venues can cater to every guest with confidence.
Maximising potential
From category leaders like Old J Spiced Rum and the award-winning Agnes Arber Gin, to distinctive lines such as Lucky Buddha, these products are proven performers. They combine strong brand recognition with operational reliability – standing out on the shelf and winning repeat orders from customers, time after time.
But what truly sets Signature Brands apart is the support behind it. We don’t just supply products; we work with venues to maximise their potential. Our end-to-end activation model gives trade partners access to a dedicated team of Brand Activation Managers, Category Experts, and Creative Marketers.
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We deliver a complete package of commercial support:
- Menu development: tailored to each venue’s audience and style
- Bespoke PoS solutions: designed to drive visibility and sales
- Staff training: to build knowledge and confidence behind the bar
- Sampling activations: to engage customers directly
- Festival and event partnerships: that build brand presence and customer engagement
Signature Brands Portfolio
By combining standout products with hands-on support, Signature Brands helps operators strengthen their range, grow margins, and stay ahead in a competitive marketplace.
With a presence in thousands of outlets nationwide, the portfolio has become an integral part of the LWC offering. These are brands designed not just to be stocked, but to be trusted by venues and loved by consumers – delivering consistent results both behind the bar and on the balance sheet.
Explore Signature Brands and discover what it means to serve something truly special.
