LWC Strengthens North West and North Wales Presence Through Partnership with Wigan Beer and Keegan’s

LWC Drinks is delighted to announce the acquisition of Wigan Beer Company, a long-established and highly respected drinks wholesaler serving pubs, bars, restaurants and hospitality venues across the North West. As part of the agreement, Wigan Beer’s Keegan’s operation in Holyhead also becomes part of the LWC family.

The acquisition, which completed on 1st August 2026, marks another important step in LWC’s commitment to strengthening its service, reach and operational capability across the UK.

Bringing together three businesses with deep local roots and a shared passion for exceptional customer service, the partnership will enhance LWC’s ability to support hospitality operators across the North West and North Wales, combining trusted local relationships with the scale, infrastructure and extensive product portfolio of a national wholesaler.

Strengthening Independent Wholesale

The partnership creates a stronger independent route-to-market across the North West and North Wales while ensuring customers continue to benefit from the local expertise and personal service that have helped make Wigan Beer and Keegan’s trusted names in the hospitality sector.

Together, LWC, Wigan Beer and Keegan’s will:

  • Create a stronger independent route-to-market across the North West and North Wales, delivering an enhanced service proposition for hospitality operators.
  • Protect the trusted local relationships and customer service that Wigan Beer and Keegan’s customers value.
  • Provide access to an unrivalled product range, including LWC’s renowned Signature Brands portfolio and extensive wine offering.
  • Deliver the benefits of LWC’s national scale, including advanced logistics, dedicated customer support and industry-leading fulfilment capability.
  • Strengthen the overall customer experience by combining Wigan Beer and Keegan’s local expertise with LWC’s investment, infrastructure and family-run values.
  • Create future opportunities for colleagues through access to a wider business and long-term career development opportunities.

A Shared Commitment to Customers

At the heart of the partnership is a shared commitment to supporting customers, colleagues and suppliers for the long term. By bringing together local knowledge, strong customer relationships and industry-leading infrastructure, the combined business is well positioned to continue delivering exceptional service across both regions.

Ebrahim Mukadam, Managing Director at LWC, commented:

We are delighted to welcome Wigan Beer and Keegan’s to the LWC family. Harry, Adam and the team have built an excellent reputation across the North West and North Wales, founded on strong customer relationships, outstanding service and a deep understanding of the hospitality sector.

This partnership reflects our shared commitment to supporting customers for the long term. By combining LWC’s national network and infrastructure with the local expertise and trusted relationships developed by Wigan Beer and Keegan’s, we will create an even stronger proposition for hospitality operators across both regions.

Adam Jones, Managing Director, Wigan Beer Company, commented:

We are pleased to be partnering with an organisation that shares our values and commitment to customer service. LWC is a respected independent wholesaler with a strong reputation for supporting customers and investing in the future.

We believe this partnership represents a positive opportunity for our customers, colleagues and supplier partners, while ensuring the personal service and relationships that have always been central to our success remain unchanged.

Looking Ahead

For the remainder of 2026, both Wigan Beer and Keegan’s will continue to operate from their existing sites, ensuring continuity for customers and colleagues.

From 2027, LWC will look to integrate the Wigan Beer operation into its Knowsley and Leyland depots, while Keegan’s will continue to operate from its Holyhead site for the foreseeable future.

Investing in the Future

By bringing together shared expertise, local knowledge and strong customer relationships, this partnership creates a sustainable platform for continued investment in customers, colleagues and service excellence across the North West and North Wales.

As hospitality businesses continue to navigate a challenging trading environment, the partnership strengthens LWC’s ability to support customers for the long term while reinforcing its commitment to investing in independent wholesale, regional expertise and outstanding service.