World Gin Day is the perfect opportunity for anyone to celebrate and enjoy gin!
Founded in Birmingham in 2009 by Gin enthusiast Neil Houston and fast approaching its 11th year, World Gin Day is always held on the second Saturday in June. In 2010 it moved to a gin bar called Graphic in Soho and in 2013 was taken over by Emma Stokes AKA Gin Monkey.
Currently, World Gin Day has a global reach of 200 million people [1] on social channels and has been the catalyst for events running in over 30 countries world-wide. To increase business on this increasingly popular calendar marker, venues might be best served offering Gin based experiences for their customers.
If your bar has an outdoor space, you might try a World Gin Garden Party offering a varied selection of gin distillers – where paying guests can both sample and buy gin, food and play traditional summer games.
More sophisticated venues might offer Gin and Jazz where an entry fee will buy your customers live music and maybe more importantly, four double measure gin drinks and delicious canapes.
You might even invite your customers to go hard at a Gin taste party, offering unlimited 10ml samples with mouth-watering street food on hand to help soak up the day’s booze.
Whatever you decide, we at LWC have compiled a perfect list of cocktails to see your customers through the celebrations!
Gin Fizz
You can’t go wrong with this classic gin fizz cocktail recipe. It’s uncomplicated, fresh, light, and timeless. All you need is 5 minutes and a few simple ingredients.
Ingredients
-
50ml Durham Gin
-
25ml lemon juice
-
2 tsp sugar syrup
-
Ice
-
Soda water
-
Lemon slice
Method
Pour the gin, lemon juice and sugar syrup into a shaker and fill with ice. Shake well then strain into a tall glass filled with more ice and top up with soda water. Garnish with a lemon slice.
Bramble
Simple to make and well balanced in its sweet and sour tones the Bramble has become something of a modern classic now appearing on lots of bar menus in the UK. Essentially it’s a Gin Sour with a drizzle of blackberry liqueur over the top.
Ingredients
-
50ml Death’s Door Gin
-
25ml lemon juice
-
¾ tbsp sugar syrup
-
Ice cubes
-
Crushed ice
-
¾ tbsp crème de mure
-
1 lemon slice and a blackberry
Method
Shake the gin, lemon juice and sugar syrup with a good handful of ice cubes then strain into a glass full of crushed ice. 'Bleed' the crème de mure over the top and garnish with the fruit.
French 75
Simplicity is something that many classic cocktails have in common, and the combination of a good Dry Gin, Champagne, freshly squeezed lemon juice and a hint of sugar is simplicity itself. Sophisticated, elegant and refreshing, the French '75 is an all-time classic.
Ingredients
-
1 tbsp lemon juice
-
1 tsp sugar syrup
-
50ml Portobello Road gin
-
Champagne
-
Ice
-
Lemon zest
Method
Pour the gin, lemon juice, and syrup into a shaker then fill up with ice. Shake well then strain into a champagne flute. Top with a little champagne, leave to settle then fill up with more. Swirl gently and garnish with a strip of lemon zest.
Bitter Grapefruit G&T
The citrus fruit strikes again! Gin and grapefruit juice is a delicious combination. Add some salt into the mix and you’ve made yourself a Salty Dog. Go for ruby red juice to give your drink an extra flavour layer.
Ingredients
-
50ml Tanqueray No. Ten Gin
-
150ml Red Grapefruit Juice
-
A wedge of grapefruit
-
Angostura bitters
-
Ice
-
Sprig of rosemary
Method
Fill a large glass with ice, add 50ml citrus-heavy gin and top with red grapefruit juice. Garnish with a wedge of grapefruit, a sprig of rosemary and a few drops of Angostura bitters.
Spiced G&T
Serve up your gin with cardamom pods and top with fresh rose petals for an exotic touch. This fabulous twist on a Gin and Tonic is perfect before or after a meal.
Ingredients
-
50ml Tarsier Gin
-
2-3 whole cardamom pods
-
100ml classic tonic water
-
Fresh or dried rose petals,
-
Plenty of ice
Put a large handful of ice in a big glass, then pour over 50ml cardamom-spiced gin. Crush and drop in 2-3 whole, crushed cardamom. Pour over 100ml classic tonic water, then garnish with fresh or dried rose petals.
Cucumber & Coriander G&T
Does G&T really need cucumber? Seasonal, fresh ingredients make summer the best time to enjoy this invigorating cocktail.
Ingredients
-
2 tbsp Nelson’s Gin
-
Coriander sprigs
-
Stick of cucumber
-
Tonic water
Method
Put the gin, a few ice cubes and the coriander sprigs into a tumbler glass. Add a chunky stick of cucumber as a stirrer and top up with chilled tonic water. Give everything a good mix and enjoy.
Long Island Iced Tea
On paper, the Long Island Iced Tea is one mess of a drink. Four different spirits fighting it out in a single glass, along with three mixers? And yet, somehow, it works. It’s also precisely what a person needs every now and then!
Ingredients (serves 2)
-
25ml vanilla vodka
-
25ml Two Birds London Dry Gin
-
25ml tequila
-
25ml rum
-
25ml triple sec
-
25ml – 50ml fresh lime juice
-
Ice
-
250ml cola
-
1 lime
Method
Pour the vodka, gin, tequila, rum and triple sec into a large jug, and add lime juice to taste. Half fill the jug with ice, then stir until the outside feels cold. Add the cola then stir to combine. Drop in the lime wedges.
You can create all of these cocktails and more with a helping hand from our World Gin Day promotions on the LWC online ordering portal. If you have an online account then you can log in here or if you would like to set up an online ordering account and take advantage of our exclusive promotions then you can register here.
[1] https://worldginday.com/stats-2017/